What's inside our toothpaste?  

A toothpaste is generally composed of three groups of ingredients: a base, active ingredients and flavours.  The list of ingredients is arranged in descending order of dosage (the first ingredient is the highest percentage on the list). In general, the first 5 ingredients represent 80% of the total formula. 

In the base there are polishing or abrasive agents that remove dental plaque. There are also humectant agents. They give the toothpaste its moist side, which allows it to be stored in a tube and used easily. 

The active ingredients are not always present in toothpastes. However, they do help to combat certain problems such as bleeding gums, yellowing teeth or the formation of dental plaque. 

Finally the aromas bring a touch of pleasure. Beware, they are not all natural and it is sometimes difficult to find anything else than mint.

At LE TUBE our toothpastes are healthy and natural. We prove it: all our formulas are certified COSMOS BIO by Ecocert who controls and checks all our ingredients, packaging and suppliers. Beyond organic, a high quality requirement thanks to a careful selection of ingredients of which we are very proud. 
Our plant-based and organic ingredients  

Aloe Vera: all our toothpastes have a 29% organic Aloe Vera base! No marketing percentage at LE TUBE. This base replaces the glycerin which does not bring anything to the teeth.   

Coco-glucoside to wash and lather (lightly): this is a natural derivative of coconut sugar that replaces synthetic and irritating sulphates.   

Hydrated silica: a mild polishing agent that reduces plaque while taking care of your teeth.

Our active ingredients

Hydroxapatite: This is the molecule that makes up 90% of dental enamel. Ours is manufactured by bio-mimicry which makes it more efficient. It helps rebuild enamel, fills cracks and whitens teeth permanently. We put 5% pure hydroxapatite in our whitening toothpaste. An unequalled formula for a product worthy of your teeth!

The Salvadora persica, also called siwak, this root is a natural antibacterial that fights bad breath. It also promotes the elimination of dental plaque.

The Ratanhia: this root has great astringent and antibacterial properties. It has been used for decades in toothpastes for sensitive gums.

Our natural aromas

All our aromas have been developed by a French perfumer in order to find the most suitable combinations for a moment of well-being and pleasure.

Green tea + mint: this aroma combines the benefits of green tea and the freshness of mint.

Vanilla + coconut: a journey for the senses.

Ginger + lime: a spicy note for a fresh and tangy scent.

Our little extras

Xylitol: birch water for more freshness.

Coconut oil: for a beautiful and soft texture.

Stevia rebaudiana, which replaces artificial and synthetic sweeteners.

Our blacklist

Sulphates. Known irritating detergents that don't belong in toothpastes. They are increasingly removed from cosmetics (shampoo, soaps), and scientific studies have proven a link between sulphates and mouth ulcers. The tube chose coco-glucoside, a mild surfactant based on coconut sugar. Cocooning.

Sweeteners. Mass and inexpensive products, sometimes controversial. We preferred the best, organic stevia.


EDTA: stabilizes cosmetic formulas over time but not biodegradable, pollutes the environment by flowing into wastewater.

Titanium dioxide, CI 77891. It is a very very common dye in toothpastes, it whitens the paste and makes it denser. A marketing ingredient that improves the appearance or texture of the toothpaste (feel) but does not benefit the teeth or gums. Titanium dioxide is also accused of being carcinogenic, especially when present in nanoparticles. Prohibited in food products.


PEG: derived from petroleum, PEG is used as a thickener, emulsifier, surfactant or humectant. Although commonly used in cosmetics or shampoos, PEGs are suspected of being carcinogenic and are also not very biodegradable. They accumulate in nature through wastewater run-off.

Butylene-Glycol: humectant, when it is derived from petrochemicals, it is suspected of being irritating or even toxic and can cause reproductive disorders and is not biodegradable.

Parabens: synthetic preservatives used in many cosmetics including toothpastes. Parabens are endocrine disruptors (harmful to the hormonal balance, which can lead to sterility). Some of them (propylbaraben and metylparaben) are now banned in non-rinsed products for children under the age of 3.

Silicone: Silicones are plastic derivatives that are not very biodegradable and pollute the environment by flowing in waste water.
... And all the controversial substances that bring nothing to your gums or teeth. 

We advise you to read the ingredients of your cosmetics! And scan them with the application of your choice: inform yourself and then decide.